@article{Polidoro_2016, title={Alcune riflessioni sui metodi di verifica degli effetti semiotici / Some reflections on verification methods of semiotic effects}, url={http://www.rifl.unical.it/index.php/rifl/article/view/361}, abstractNote={This paper discusses the importance of the concept of “effect” for contemporary semiotics and its methodological consequences. From an interpretative point of view, a Semiotics of text can be considered a Semiotics that investigates how we understand a text. As we know, this text is a «lazy» machine, requesting and stimulating our cooperation. So, an interpretative Semiotics of the text tries to understand how a text works, i.e. how it can create or orient effects in the interpreter. This leads to an important methodological question: how can we verify the hypotheses of a Semiotics of effects? This paper suggests five different methods of verification and discusses their pros and cons: physiological correlates, introspection, empirical tests, critical text analysis, communication efficacy.}, journal={Rivista Italiana di Filosofia del Linguaggio}, author={Polidoro, Piero}, year={2016}, month={Oct.} }