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Vol. 15, N. 1/2021 Rhetoric and health
Edited by Maria Grazia Rossi
Words can act as a pharmakon, becoming a remedy or a poison. Considering both theoretical tenets and empirical findings, we have convincing evidence on the power of language and words in changing minds and fostering behavioural change.
In the context of health, it has been underlined how the quality of communication affect (clinical) outcomes, at the individual level (on patients) and the collective or societal level (on citizens). During the current COVID-19 pandemic, it has become even more clear that such communication effect is indirect and mediated by factors such as understanding, motivation, social assistance, trust in the system, etc. Words that are well-spoken but also, obviously, well understood can have a strong impact on the quality of our lives, concerning the clinical, emotional and social spheres.Read more about Rhetoric and health (ed. Maria Grazia Rossi)